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L'Italo-Americano THURS DAY, ��� APRIL��� 11, ��� 2013 PAGE��� 17 Contemporaneity: Signs of Moder n Times Kicking off Italy's "Year of Italian Culture in the USA", the Museo ItaloAmericano is pleased to present the a new exhibit featuring five contemporary Italian artists. From April 18 through July 21, 2013, in celebration of Italy's arts the Museo will present ���Contemporaneity: Signs of Modern Times��� an exhibit by the Sedna group. Sedna is made up of five Italian artists ��� Paride Bianco, Sylvia Cossich Goodman, Milena Pedrollo, Maurizio Piccirillo and Ivano Zanetti ��� linked together by the common language of art. President and Curator of Sedna is Giuliana Donzella. Though the styles and media used by these experienced artists differ, they all share the challenge of transferring the reality of nature into their respective work. Gruppo Sedna explores the meaning of art in contemporary society and questions the art making process in general. Their name is derived from one of science���s most recent and significant discoveries, the planet Sedna. Like a train which has chosen to climb a long road and at each stop has increased the number of its cars, thus the Italian group SEDNA presents itself, at this engagement across the sea, on the signs of Contemporaneity. For those who do not know of them yet, SEDNA is a group of five artists, differing in style and form, but strongly motivated, who subscribe to ���a unifying thought��� defined as ���a commonly shared linguistic research in which word and language are conveyed by the use of color and Ivano Emilio Zanetti, Belfagor of-date art distinguished for having adopted as significant, the cut or other forms of violence against the canvas or the installation. The risk would have been to repeat transgressive, showy and self-referential actions. SEDNA, instead, goes against the market logic; the search of its artists is surely ���anti��� or ���non conforming���, rather intent to follow the mechanism of the universal analogy, because what counts is not the form, the exterior, but the content, or the project and strong thought. There are two results from such thought which mark the ���making of art��� of its artists: the use of linguistic means utilized in the act of communication, in a process of abstraction from the real fact, for the purpose of realizing a true work of art, and the amplification of one���s sphere of search to the interplay of art and society, to the function of pure art, to the search for the communicative value of color. Ivano Emilio Zanetti, Che sia Vino o Poesia of mediums of every kind, to determine and define the individuality of each one���. In their works, color has taken on ���values��� that have substituted ���form��� ��� their experimentation with different and more current materials allows them to move beyond the painting and the traditional shape of the picture. They do not subscribe to the often obsessive search for the ���new��� tout court, nor to the typical bourgeoisie vision of an out- An important and thoughtful sign which defines the identity of this group and ends by contextualizing a key element of contemporaneity ��� that is, the recognizability and the seriality of a gesture or of a trace ��� is the constant search for a process that manifests itself in perfect mimesis on continuous overlappings of color, visual games, plastic essentialities, carnal allusions; a heterogeneity of styles which reflect the references to a com- mon philosophy and its chorality. It is a question of substantial principles, entrusted to the contemporaneity of the act of communcation, rather than a creative act, which never existed, since Sylvia Cossich artworks Goodman's nothing is left to inspiration, but is planned and built inside a project and behind a thought. The signs that live in the exhibit���s works are not chalk signs, serial and easily recognizable, but signs who live and therefore change, which continually highlight their polysemic essence, connected to a new process and a new and newly significant message. Gruppo Sedna���s exhibit, ���Contemporaneity: Signs of Modern Times���, will be on exhibit at the Museo Italo Americano from April 1 8 through July 21, 2013. Save the date: Thursday, April 18, 2013 Contemporaneity: Signs of Modern Times Museo ItaloAmericano Fort Mason Center, Building C San Francisco, CA 94123 Courtesy of Museo ItaloAmericano CONSOLATO GENERALE D���ITALIA SAN FRANCISCO Console Generale: Mauro Battocchi Segreteria: Anna Clara Maselli (segr.sanfrancisco@esteri.it) 2590 Webster StreetSan Francisco, CA 94115 Telefono: (415) 292-9200 Fax: (415) 931-7205 E-mail: it.sanfrancisco@esteri.it ISTITUTO ITALIANO DI CULTURA Direttore: Paolo Barlera 814 Montgomery Street San Francisco, California 94133 Tel.: 415 788 7142 Fax: 1 415 788 6389 Email: contact.sanfrancisco@ esteri.it COM.IT.ES. - COMITATO DEGLI ITALIANI ALL���ESTERO President: Romana Bracco 870 Market Street, Suite 815San Francisco, CA 94102 Telephone: (415) 398-5312 Fax: (415) 398-3345 Email: SanFranComites@aol.com MUSEO ITALO AMERICANO Managing Director: Paula Bagnatori 204 Bay St # C, San Francisco, CA(415) 673-2200 Phone: (415) 673-2200 Fax: (415) 673-2292 E-mail: sfmuseo@sbcglobal.net ITALIAN AMERICAN SOCIAL CLUB OF SAN FRANCISCO Manager: Julie Clima 25 Russia Ave.San Francisco, CA 94112 Phone: 415.585.8059 Fax: 415.585.8060 Email: info@iascsf.com SAN FRANCISCO ITALIAN ATHLETIC CLUB President: Al Cipollina Administrator: Rich Baldoni-Denney 1630 Stockton St., San Francisco, CA 94133 General Information: (415) 781-0165 Fax: (415) 781-0167 Office: (415) 781-0166 (Office hours are 9:00 a.m.-5:00 p.m. M-F, Pacific Time), email: administration@sfiac.org ORDER SONS OF ITALy IN AMERICA State President: Maria Fassio Pignati State Recording Secretary: Arlene Nunziati (Rlene49@pacbell.net) 5051 Mission Street San Francisco, California 94112-3473 Phone: (415) 586-1316 Fax:(415) 586-4786 Email: sonsofitalyca@aol.com IL CENACOLO - ITALIAN CULTURAL CLUB President: Jim Boitano Membership Chair: Ronald Derenzi (membri@ilcenacolosf.org) Post Office Box 475119 San Francisco, CA 94147-5119 Email ilpresidente@ilcenacolosf.org ITALIAN AMERICAN HERITAGE FOUNDATION President: Ken Borelli 425 No. Fourth StreetSan Jose, CA 95112www.iahfsj.org Phone: 408-293-7122. 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