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L'Italo-Americano THURS DAY, APRIL 18, 2013 PAGE 17 The Tower Records Project in Sacramento "It was more than music." This is the slogan of the campaign launched by Hot Italian, a modern Italian-American joint venture Pizzeria in Sacramento, in collaboration with the Tower Records Project. The project was established to fund the preservation of Towerrelated history donated to the Center for Sacramento History by Tower founder and Sacramento native, Russ Solomon. A new photographic exhibit was opened during Midtown's Second Saturday Art Walk last weekend, April 13, which featured photographs from Tower Records history. Hot Italian Midtown in Sacramento, located at 1627 16th Street, (also on 16th Street like the original Tower store), created limited edition t-shirts designed by former Tower Records employee Stephanie Azam emblazoned with "No Pizza. No Life," a nod to Tower's famous "No Music. No Life." slogan and are on sale now with 100% of the net proceeds benefiting the fundraising effort. The show will move to Public Market location (Emeryville), following the Midtown run June 2nd. With that statement, Tower Records declared itself more than just a music store. From its founding in 1960 until its closure in 2006, Tower was a gathering place, a library, a barometer of cultural trends and one-time icon of the U.S. retail market. Ultimately, the Tower Records business model—large stores with deep music catalogs— couldn't compete in the age of digital downloads and discount retailers. But the spirit and histo- Russ Solomon, founder of Tower Records and that we can help support Russ's mission." In 2009, founder Russ Solomon donated over 200 boxes of Tower-related history—artwork, photographs, memorabilia, awards, business records and correspondence, office furnishings and even the neon signs from the first stand-alone store— to the Center for Sacramento History. That was when Tower Records Project, a campaign to fund the preservation of Russ's gift and make it publicly available, has kicked off. The Center for Sacramento History (founded in 1953), is the historical research and education center for the Sacramento region. The Center's collections are held in the public trust and reflect the many aspects of the social, economic, political, geographic and cultural history of the region. The Tower Records Project at the Center for Sacramento History (CSH) entails three overlapping phases over the next two The advertising campaign at Hot Italian location in Sacramento ry of this pioneering music store can live on. In fact, an effort to preserve the Tower experience is currently underway in Sacramento, California, the birthplace of Tower Records. "Growing up in the area, I spent most of my allowance and many days at Tower and really miss the entire experience," says Andrea Lepore, co-founder and creative director of Hot Italian. "I'm honored that we serendipitously have the original Tower phone number (916-444-3000) years to capture the spirit and history of the "largest music store in the known universe." The Phase One ( June 2012 – ongoing), created kick-off event to announce the project, website, and fundraising efforts, building an online community where former employees and fans can share their personal stories, experiences, photographs and mementos about the world's first music superstore. While the Phase Two (September 2012 – September 2014) is intended to process and catalog over 200 linear feet of archival records and hundreds of artifacts in the Tower Records Collection and the Russ Solomon Papers. Also is offered the possibility to perform preser- The old location of the music store vation work and rehouse collection for storage at the Center's climate controlled facility, migrate film/video and audio material from "dead media" to an accessible format, open collection for research, viewing, and listening to interested scholars, fans, and the public. The last Third Phase (January 2013 – December 2015), aims to conceptualize and plan a nationwide traveling exhibit on Tower Records, debuting in Sacramento in 2015 and traveling to San Francisco, Los Angeles, Washington D.C., New York and other cities, creating partnerships with allied institutions to implement exhibit plan and select host sites. For information on the Tower Records Project, visit www.towerrecordsproject.org. Courtesy of Hot Italian and Tower Record Projects CONSOLATO GENERALE D'ITALIA SAN FRANCISCO Console Generale: Mauro Battocchi Segreteria: Anna Clara Maselli (segr.sanfrancisco@esteri.it) 2590 Webster StreetSan Francisco, CA 94115 Telefono: (415) 292-9200 Fax: (415) 931-7205 E-mail: it.sanfrancisco@esteri.it ISTITUTO ITALIANO DI CULTURA Direttore: Paolo Barlera 814 Montgomery Street San Francisco, California 94133 Tel.: 415 788 7142 Fax: 1 415 788 6389 Email: contact.sanfrancisco@ esteri.it COM.IT.ES. - COMITATO DEGLI ITALIANI ALL'ESTERO President: Romana Bracco 870 Market Street, Suite 815San Francisco, CA 94102 Telephone: (415) 398-5312 Fax: (415) 398-3345 Email: SanFranComites@aol.com MUSEO ITALO AMERICANO Managing Director: Paula Bagnatori 204 Bay St # C, San Francisco, CA(415) 673-2200 Phone: (415) 673-2200 Fax: (415) 673-2292 E-mail: sfmuseo@sbcglobal.net ITALIAN AMERICAN SOCIAL CLUB OF SAN FRANCISCO Manager: Julie Clima 25 Russia Ave.San Francisco, CA 94112 Phone: 415.585.8059 Fax: 415.585.8060 Email: info@iascsf.com SAN FRANCISCO ITALIAN ATHLETIC CLUB President: Al Cipollina Administrator: Rich Baldoni-Denney 1630 Stockton St., San Francisco, CA 94133 General Information: (415) 781-0165 Fax: (415) 781-0167 Office: (415) 781-0166 (Office hours are 9:00 a.m.-5:00 p.m. M-F, Pacific Time), email: administration@sfiac.org ORDER SONS OF ITALy IN AMERICA State President: Maria Fassio Pignati State Recording Secretary: Arlene Nunziati (Rlene49@pacbell.net) 5051 Mission Street San Francisco, California 94112-3473 Phone: (415) 586-1316 Fax:(415) 586-4786 Email: sonsofitalyca@aol.com IL CENACOLO - ITALIAN CULTURAL CLUB President: Jim Boitano Membership Chair: Ronald Derenzi (membri@ilcenacolosf.org) Post Office Box 475119 San Francisco, CA 94147-5119 Email ilpresidente@ilcenacolosf.org ITALIAN AMERICAN HERITAGE FOUNDATION President: Ken Borelli 425 No. Fourth StreetSan Jose, CA 95112www.iahfsj.org Phone: 408-293-7122. Fax: 408-293-7154. Facebook: Italian American Heritage Foundation ITALIAN COMMUNITy SERvICES President: Luigi E. Pinotti Executive Director: Anna Maria Pierini (ampierini @italiancs.com) 678 Green Street, San Francisco, Ca 94133 Tel. (415)362-6423 Fax (415) 362-6423 E-mail info@italiancs.com - www.italiancommunityservices.org ITALIAN AMERICAN FEDERATION OF THE EAST BAy President: Vince Cortese 5321 Claremont Ave. Oakland, CA 94618 Tel. (925) 679-1047, (650) 222-6641 Financial Secretary: Richard J. Vannucci 5072 Elrod Dr. Castro Valley, CA 94546-2418 Tel. (510) 581-9139