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THURSDAY, OCTOBER 15, 2015 www.italoamericano.org L'Italo-Americano 2 NEWS & FEATURES TOP STORIES PEOPLE EVENTS " No Italians Need Apply" w a s t h e s i g n t h a t L o u i s Rossetto's grandparents had to read when they first moved to New York City from Bollengo, Piedmont, at the turn of the 20 th century. T h e f o u n d e r o f W i r e d magazine is a son of Italy. "My family was a part of the American assimilation story," wrote Rossetto during our email interview. He also referred to t h e m o m e n t w h e n h i s grandparents' wine business got s h u t d o w n d u r i n g t h e a n t i - immigrant eruption that was Prohibition. "My grandmother told me, with tears in her eyes, how they e v e n f o r c e d t h e m t o r i p t h e mosaic that said "Italia Wines" out of the sidewalk on Bleecker Street when they forced them to c l o s e t h e i r s t o r e , " R o s s e t t o wrote. The reason to leave Italy for Wired foresee's grandparents was because their "cascinas" w e r e n o l o n g e r e n o u g h t o support a large family. "For the LAVINIA PISANI Louis Rossetto founder and former publisher of Wired magazine A conversation with Wired Magazine founder Louis Rossetto Continued on page 3

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