THURSDAY, OCTOBER 15, 2015
www.italoamericano.org
L'Italo-Americano
2
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"
No Italians Need Apply"
w a s t h e s i g n t h a t L o u i s
Rossetto's grandparents had
to read when they first moved to
New York City from Bollengo,
Piedmont, at the turn of the 20
th
century.
T h e f o u n d e r o f W i r e d
magazine is a son of Italy.
"My family was a part of the
American assimilation story,"
wrote Rossetto during our email
interview. He also referred to
t h e m o m e n t w h e n h i s
grandparents' wine business got
s h u t d o w n d u r i n g t h e a n t i -
immigrant eruption that was
Prohibition.
"My grandmother told me,
with tears in her eyes, how they
e v e n f o r c e d t h e m t o r i p t h e
mosaic that said "Italia Wines"
out of the sidewalk on Bleecker
Street when they forced them to
c l o s e t h e i r s t o r e , " R o s s e t t o
wrote.
The reason to leave Italy for
Wired foresee's grandparents
was because their "cascinas"
w e r e n o l o n g e r e n o u g h t o
support a large family. "For the
LAVINIA PISANI
Louis Rossetto founder and former publisher of Wired magazine
A conversation with Wired Magazine founder
Louis Rossetto
Continued on page 3
