L'Italo-Americano

www.italoamericano.org 20 L'Italo-Americano THURSDAY, MAY 4, 2017 T he "Marinella philosophy" originated in the year 1914, when the thirty- four-year-old Neapolitan Don Eugenio opened a small shop in the Riviera of Chiaia of Naples. After having completed the reno- vations, the young founder undertook his first trip to London to meet with prospective suppli- ers and recreate a small corner of England in Naples with exclu- sive and refined products. But in the space of about 20 square meters, in Piazza Vittoria, there are the human relationships, all Neapolitan, which always take precedence: availability, cour- tesy and respect. The values from the owner Eugenio were passed first to his son Luigi and then to his grandson Maurizio, greatly embellishing the brand. Already at the tender age of ten, Maurizio was breathing the air from his grandfather's bou- tique and, growing up, he figured out how to combine the cus- tomer's availability with entre- preneurship, as happens at Christmas Time when the queues in front of the store become end- less and he would offer smokes and coffee to those waiting. When you enter the presti- gious Neapolitan maison you can almost immediately sense the warm, friendly and polite atmos- phere, which makes the customer feel at ease. The family environ- FRANCESCO BUCCARO ment is a prerogative of the tailor where you breathe in the art of the ancient Neapolitan tailoring and valuable contribution to the fashion world. In the small space of the busi- ness, a universe of tailoring ideas is concentrated, where the impeccable manual expertise is intertwined with artisan imagina- tion and remarkable entrepre- neurship. The pastries and the coffee on the counter, accompa- nied by good taste and a retro decor, calls to mind the ancient Neapolitan lounges and time seems to stand still in a good way. "I represent a family and arte- sian reality deeply tied to the city of Naples," explains Maurizio Marinella, "and I don't want this characteristic to be lost." More than a century of style and attention to detail accompa- nied E. Marinella in an artisan path full of success and interna- tional airs. The mastery and skill born in the small craft workshop of the Riviera di Chiaia was revived in the luxurious Milan before arriving in London, Tokyo, New York, Paris, and Geneva. Today, the E. Marinella brand offers a range of products to the client. Other than ties and men's accessories, the studio features stylish bags, scarves, perfumes and women's accessories of the highest order. After years of hard work, sac- rifice and that little tailoring dream of Don Eugenio's, it has become an attractive internation- al brand worn by royal officials and presidents of state such as King Juan Carlos, Prince Albert of Monaco, the US presidents George W. Bush and Bill Clinton. The dress code of the E. Marinella brand is undoubtedly elegance accompanied by the manner of wearing the garments, and above all, the ties. There is a real "art of the knot" which is recorded as being the fruit of per- sonal creation dictated by a daily routine. The way of knotting the tie represents in a certain sense the personality of the wearer. As such, different techniques were born: the "Windsor" knot, the "incredibly simple," the "escap- ing," the "puff," the "English" knot, the "diagonal," the "clas- sic," the "Churchill," the "bluff," and the "American" which repro- duces a consistent knot applied to a wide tie and is used in the US on a button-down collar. Americans favorably welcomed the wide tie and among the most famous celebrities to wear it were first Richard Nixon and then Ford and Carter. E. Marinella is not only a brand, but an idea of how the ancient Neapolitan tailoring has man- aged to emerge in the market with the style of its traditional values. The E. Marinella style: the Neapolitan tie that unifies tailoring and Italian elegance LA VITA ITALIANA TRADITIONS HISTORY CULTURE After years of hard work E. Marinella has become an attractive international brand worn by kings and presidents These are some of the thank you letters from President Clinton and President Bush.. Photo: Francesco Buccaro Maurizio Marinella. Photo: Francesco Buccaro

• Cover