L'Italo-Americano

THURSDAY, APRIL 17, 2025 www.italoamericano.org L'Italo-Americano 2 T h e s p o t l i g h t b e l o n g s t o h e r a l o n e : B e a u t y . When Fuorisalone takes the stage — with its distinctive approach of involving the entire city and flooding it with the creative energy of the furniture and design markets—all of Milan steps into the limelight. It's something truly unique on the international scene. Yet noth- ing is improvised or left to chance: everything is meticulous- ly planned, examined down to the smallest detail, devel- oped, designed, and refined from every angle. Because to surprise, after all, is an art. This event, which celebrates Milan as the capital of inter- national design, has once again reaffirmed the leading role Design in Milan: a cultural force, not just a market trend From the Editor of a city that has made business and fashion, branding and style, its signature identity. Years of experience have shown how valuable the urban context is — not just during the days of the event itself, but well beyond. Over time, this has led to the creation of a last- ing platform that serves both the public and the industry, offering sustained visibility, continuity, and a distinguished reputation. Its wide reach and popularity bring the content, relationships, and culture tied to the world of design into sharp focus at the heart of the event. The key is that, rather than being just another specialized trade fair, the Salone del Mobile — along with Design Week — has become a true platform for creativity and ideas, a cat- alyst for cultural, economic, and social growth. It has the ability to evolve, to spark new inspiration, to attract and to experiment. And that is precisely what society today demands: transformation, a continuous spirit of adaptabili- ty, and the courage to be visionary. "The Salone del Mobile," said Milan's mayor Giuseppe Sala, "is one of the events that best reflects our city's ability and desire to innovate, to experiment, and to open up to the world. Thanks to the strategic platform offered by the Salone, design in Milan fuels an ecosystem rich in creativi- ty, study, and research — one capable of attracting major flows of people, starting with creatives, designers, archi- tects, and industry professionals, but also tourists and enthusiasts — and of generating value for the city, the region, and the entire country." Of course, the commercial soul of the event cannot be overlooked. The Salone is an internationally recognized appointment, a powerful draw abroad as well, thanks to its role in promoting Italian design globally. For those who work in the sector, being part of the Salone — or not — can make all the difference. But Beauty goes beyond that. It is quite literally what remains "after the fair," the element that draws a clear line between before and after. If, in the beginning, people came to Milan solely to do business and position themselves in the market, today the Salone is also everything that unfolds beyond and around the specialized exhibition. Its citywide version—what spills into the streets—is a cascade of cultural expression that rightly takes center stage, drawing in peo- ple, professions, and contexts. It reaches well beyond the event itself, and its positive effects have only grown stronger over the years. This proves that investing in Beauty, in art, creativity, and emerging designers, was anything but a gamble. It opens up new markets, reaches new audiences, and builds roads where there were none before. Sparking change — pushing individuals and communities toward innovations that may even lead to unexpected evolutions — is no simple feat. And once change is in motion, keeping the course steady, avoiding disappointment, and even raising expecta- tions is anything but guaranteed. Yet Milan has shown that it can open its doors to innova- tion and actively encourage transformation. At the heart of this shift was an essential step: making Beauty the city's focal point. That, in turn, sparked a deeper reflection on the importance of seeking quality — not just in made-in-Italy products, but in everyday life. And ultimately, cultivating a widespread aesthetic sensitivity means recognizing art and culture as fundamental elements of our shared identity. Simone Schiavinato, Editor Simone Schiavinato NEWS & FEATURES TOP STORIES PEOPLE EVENTS Member of FUSIE (Federazione Unitaria Stampa Italianaall'Estero), COGITO L'Italo-Americano Please send correspondence to P.O. Box 40156 Pasadena CA 91114 www.italoamericano.org L'Italo-Americano Newspaper (a 501(c)(3) non- profit organization), www.italoamericano.org, is the largest and longest-running Italian news- paper in America, not to mention the cultural and news resource for all things Italian in the US. A bilingual newspaper which represents an historical landmark for the Italian American Communities in the West Coast and throughout the US. L'Italo-Americano benefits from subsidies by the Italian Government, Memberships and Donations intended to support and not interrupt a mission that began in 1908 to preserve and promote the Italian language and culture in the USA Periodicals postage paid at Monrovia, California 91016, and additional mailing offices. PUBLISHER Robert Barbera Grande Ufficiale EDITOR IN CHIEF Simone Schiavinato ADMINISTRATIVE MANAGER Patrick Abbate EDITORIAL COORDINATOR Barbara Minafra COPY EDITOR Francesca Bezzone LOS ANGELES CONTRIBUTOR Silvia Nittoli SAN FRANCISCO CONTRIBUTOR Serena Perfetto SEATTLE CONTRIBUTOR Rita Cipalla CONTRIBUTING WRITERS Mariella Radaelli, Matt Walker, Francesca Bezzone, Luca Ferrari, Stefano Carnevali, Paula Reynolds, Teresa Di Fresco Nicoletta Curradi, Generoso D'Agnese, Jessica S. Levy, Fabrizio Del Bimbo, Maria Gloria, Chuck Pecoraro, Anthony Di Renzo Serena Perfetto, Kenneth Scambray, Chiara D'Alessio, Luca Signorini, Giulia Franceschini © 2024 L'Italo-Americano Membership: One year $59 - Single copy $2.25 POSTMASTER: Send address changes to L'Italo Americano P.O. Box 40156 Pasadena CA 91114

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